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NaturaSi
is an Italian supermarket chain focusing exclusively on the
sale of organic products.
With over 40 stores in Italy and Spain, NaturaSi’s
marketing director, Lucio Ceccarelli, in an interview with
Planeta Orgânico, spoke about his innovative company model
that favors the development of the organic sector. He is one
of the speakers at the BioFach Conference, to be held in Rio
de Janeiro, on September 25 and 26.
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| PO
- Has
NaturaSi any criteria when accepting organic products for sale in
its stores? How is this organized? |
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Ceccarelli
- NaturaSi’s
sales points are organized in a franchise system which defines the
precise sales formula and supplies each one with the marketing and
support for their management. For example, purchase centralization,
the use of software, and so forth.
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| PO
- How
long has NaturaSi been in existence and how many stores
do you have in Italy at present?
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| Ceccarelli
- The
company was created in 1993 and has 39 stores in Italy
and 2 in Spain. |
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| PO
- Do
you have any plans for the development of business in
other countries?
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| Ceccarelli
- Yes,
but only in Spain at the moment. We could also
consider the opportunity to transfer our franchise
marketing and knowledge to other countries outside
Europe. |
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PO
- Do you also sell natural products in your stores? How do you see
the development of the market for natural and organic products?
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Ceccarelli
- We
only sell organic products. Obviously, we are really positioned in
favor of the development of the markets for natural and organic
products, and we consider that the market will continue to grow,
even if the growth rate is lower than in the last few years. We also
place ourselves in the fight against GM products, as an argument in
favor of greater consumption of organic products.
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