Planeta Orgânico interviews Pierre Landolt, the man who accepted the challenge of creating an island of development in the sertão of Paraíba and wants to show the potential of the Northeast of Brazil.

Tell us a bit about the story of this farmer, who dug his roots into the sertão  of the State of Paraíba.

Basically, the story is very simple… At the beginning of the 70’s, coming from Paris, where I graduated in Law, I was sent as a trainee to a foreign company in São Paulo. That is how I had the opportunity of training in every region of Brazil, getting to know the country rapidly and in every aspect, both industrial and agricultural: I then worked in the pharmaceutical sector, the pigments industry that supplies the paper, leather, metal and textile sectors, and finally in agriculture, besides finance. I recall that my first contact with the semi-arid zone was trying to introduce the cultivation of a senna seed, which was then used for the production of laxatives. We undertook a long journey through the interior, speaking to people responsible for rural extension, community leaders and Agriculture Departments in two or three Northeastern states.

What impression did this contact with the sertão give you?

It was a moving cultural shock that made me think a lot. I sought for more information about this region, which lived in a different century. I reached a quick and simplified conclusion: that this chronic state of extreme poverty and underdevelopment was mostly caused by the difficulty of accessing technology, for many reasons. Not being able to change the world, nor even wanting to face the oligarchies or a heavy political structure, I decided to try an experiment on my own, using my own financial resources, and according to my view of the problem, seeking solutions that would be limited, sure, but easy to repeat if successful. A good challenge, as the few foreigners that entered the sertão only came for short missions for account of SUDENE (the North-East Development Agency)

What was your plan to attack the distressing scenario that you encountered?

The basic idea was to work within the traditional framework of the association of cotton and cattle, bringing technical improvements to both activities. We intended to use and to propagate seeds of perennial long-fiber cotton, originating from research carried out by SUDENE and the French entity IRCT, and to grow it there with simple mechanization techniques, without the association with corn and beans, growing the latter in separate areas.

At the same time, the objective was to create a breeding stock of dairy cattle of the brown-suisse breed, highly rustic and resistant to the harsh climatic conditions of the sertão, improving them through artificial insemination. In this way we could deliver the milk produced to the nearby town of Patos, where there is a lack of milk during the 8 months of drought every year, and to sell breeding bulls that would bring a significant genetic improvement to the local herds, mainly in respect of precociousness and in the quality of the dairy products. Note that this breed already existed in the sertão and was very much sought after.

Heifers of the brown-swiss  breed

After deciding on the strategy, you needed a place to implement it…

After some months searching in the Seridó region in the States of Ceará, Rio Grande do Norte, Paraíba and Pernambuco, in the areas where long-fiber cotton is grown, I found the Tamanduá Farm, near Patos, which offered the best conditions for my plan.I was successful, quickly becoming a producer of selected seeds of the C71 variety for the Agriculture and Food Supply Department of the State of Paraíba, where I had found support, encouragement and constructive dialogue. The cattle met our expectations and was well accepted, and the milk was sold, without further processing, in the town.

How about the climate, how did you face this adversity?

We lived according to the rhythm of the droughts, which are complicated and always different, always having to find new solutions. We tried experimenting with new crops, varieties of forage and pasture, seeking to discover crops that were simple to grow and would bring a good return to the farmer who had lost his "cash crop" of cotton. We even grew asparagus, passion fruit and bananas. We tried growing guar, peanuts, sesame, soy, guayule, maniçoba, and many types of grasses for cutting or trampling.

When did the dairy project appear?

Contrast: Dry brush in the distance, 
fruiting mango trees in front

The end of the "white gold" cycle, when the bicudo came to stay and it was impossible to live with it, lead us to enhance the dairy project – building a cheese plant inspected by the SIF (federal sanitary agency) – and to plant 27 hectares with irrigated mango trees of the varieties Tommy Atkins and Keitt.

A social and economic transformation was implemented in the region.

Finally, yes, we may say that we have changed a certain view that the sertão is miserable, by creating an island of development, with applied technology, and solutions that can be reproduced. We are receiving frequent visits from University professors, students, and federal or state civil servants. The experience accumulated in the last 25 years represents a significant amount of information about how to live with the drought in the sertão, in an active and no longer a passive way, and which we share with all those interested. Today, with organic agriculture and livestock breeding, we have moved another step forward, organizing meetings and field days with the local farmers, disseminating new techniques, even better adapted to this fragile biotype.

When and why did you opt for organic production?

The interval between periods of drought was growing shorter, and the 1998/9 period was especially hard. We lost 80% of the artificial pastures and 100% of the irrigated forage areas, and managed to save the mango trees with great effort. The herd was greatly reduced, and only the best breeding cows were kept.

We had to rebuild almost everything from scratch. I have always been concerned about environmental preservation and about the fragile biodiversity of the sertão. The introduction of cultivated crops followed a strict plan, preserving woods, opening clearings in the bush, always planting quickly in order to avoid erosion caused by the sun and wind, as well as the very heavy rains during our short Winter, fixing the soil with the plants’ roots. We created a private nature reserve; we even made pioneering use of BT to control caterpillars in passion fruit cultivation, from 1978 on. This re-birth of Tamanduá Farm should have new bases, a new vision, and not just repeating the same thing. I had learnt about the strong growth of organic agriculture and livestock breeding in Europe, and I contacted a Swiss friend who breeds dairy cattle in the organic fashion, and who confirmed that this option was possible and feasible. In addition, the pressure of demand enabled better prices to be obtained in international markets. You must remember that it is necessary to irrigate for 8 months of the year.

A representative pau d'arco tree found 
on Tamanduá Farm’s Private Nature Reserve

IBD is the body that certifies products from Tamanduá Farm. What criterion was used in choosing it?

The choice of IBD – the certifier with the greatest experience in Brazil – seemed obvious to me. Open to dialogue as it is, IBD immediately showed great interest in the challenge of developing, with us, organic norms for the sertão, aimed at livestock breeding and fruit growing, integrated in a single property. The option for DEMETER and the "farming organism" was also obvious.The IBD people are known as radical, but this is a tremendous exaggeration, and I much prefer a complicated certifier to a careless one. When visiting the farm, certain potential mango buyers went as far as to suggest other certifiers to me, less "bureaucratic"... Absurd !

At present, we are the only dairy producers in Brazil to have obtained organic certification from the IBD and the supervision of the Federal Inspection Service for dairy products. We export our mangoes to Europe from a packing-house built at Tamanduá Farm under the control of the Ministry of Agriculture. The cheeses are sold in the national market.

Cheeses from Tamanduá Farm

Saint Paulin Reblochon Coalho

We are disseminating organic agriculture and we have already managed to convert a small producer who is starting to plant 5 hectares with mango trees.

How do you see the arrival of more certification seals ?

Organic agriculture came to solve the "mal bouffe" problem, and the consumer’s anxiety regarding the quality and potential toxicity of the food he consumes. It ensures the consumer total tracking all the way to back to the field. For example, each 4 kg box of our mangoes shows not only the month and date of harvest, but also the number of the area in which it was harvested. The current proliferation of seals confuses the consumer, who in the end does not know the difference between each of them, and therefore finds himself in the almost same position as before. This situation, which exists worldwide, is a great pity. It has come to a point that in Europe they have published explanatory guides to seals, and even a document from WWF/Switzerland comparing and judging the existing seals by its own criteria.

And what is the solution?

I believe that there are two solutions and options: one internal and the other external. The first, and certainly the best, thinking of the democratic philosophy of our movement, would be to bring together all the certifying agencies operating in the country and establish a platform of practices common to all, in order to ensure a uniform base for our agriculture and to inform consumers, providing total transparency. 

The other solution would be finally to obtain from the Ministry of Agriculture a series of normative measures defining the general operating outline of organic agriculture, and drawn up by means of a dialogue with the certifying agencies with IFOAM credentials. This would also permit the organic movement to come out of the relative clandestinity in which it is currently situated, without its own legislation or official recognition.

I would like to emphasize that the important thing is to leave the producer ready and qualified to attend both the internal and external markets, so it is essential that the norms are absolutely compatible with IFOAM norms.

But the organic movement is not that clandestine, and the consumer is more and more alert to food quality!...

The interesting thing is that conventional agriculture and livestock breeding is very much aware of these demands, and while companies producing defensive agrochemicals seek increasingly lower use of products with the lowest environmental impact, companies linked to the food sector are talking about the trackability of the raw materials they use. The consumer’s influence does exist, even if it is a bit late ...

Are organic agriculture and livestock breeding growing more quickly than the organization of organic norms in Brazil?

The demand for organic products, especially in Europe, is such that we have seen very strong growth in Brazil, in the attempt to meet that demand. The norms will still take some time, but the ever increasing weight of exports of organic products will force the institutions to normalize this situation very quickly.


 

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