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Organic and Catering -
Green Brazil 2014 |
This issue will be one of the
highlights of BioFach América Latina and ExpoSustentat,
October 28-30, 2009, Transamerica Expo Center, São Paulo, SP, BRAZIL |
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A global survey reveals which
country's citizens have the most environmentally friendly
lifestyles by examining the impact of individual consumer
behavior.
The National Geographic Society
and the international polling firm GlobeScan today unveiled
"Greendex 2008: Consumer Choice and the Environment-A
Worldwide Tracking Survey." (The National Geographic Society
owns National Geographic News.)
BioFach and Vivaness, the world trade fairs for organic
products and natural personal care and wellness, provide
information on the global trends in organic and natural
personal care products for more than 46,000 trade visitors
in the Nürnberg exhibition centre.
Brazil hosts the only BioFach events in Latin America:
BioFach América Latina and ExpoSustentat.
Planeta Orgânico co-organizes, with Nuremberg Messe,
with the consultancy of Organic Services,
the trade fairs BioFach América and ExpoSustentat.
In 2009 these two concurrent trade fairs will
take place again in São Paulo, Brazil, October 28-30. |
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| The 328
exhibitors at BioFach América Latina and ExpoSustentat, held
from October 23 to 25, 2008, made contacts and conducted
business involving certified organic products, services and
sustainable products at an event that brought together 7,874
people. Within the global expansion of business in organic
services and products, the production chain offered by Brazil to
the domestic and foreign markets is growing. These two fairs
have provided an opportunity to meet the demand for guaranteed
traceability and the preservation of biodiversity. In 2008,
BioFach América Latina and ExpoSustentat introduced several
novelties in the food & beverage, cosmetics and textile sectors.
The Regional Halls were the highlight of ExpoSustentat: the
Andes-Amazon Hall brings together products from five countries,
and the Caatinga-Cerrado Hall caters for 6,300 families. |
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During the BioFach América Latina/ExpoSustentat 2008 there
was the panel “Opportunities for an organic catering at
the World Cup 2014 in Brazil”, where different players from
the Brazilian government and the Brazilian private sector
manifested their point of view. |
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The entrepreneur Ingo Plöger, CEO of IPDES, presented
an overview of the challenges and opportunities as well how
could it be the scenario of Green Brazil in 2014,
based in figures and statistics from the World Cup in
Germany, 2006.
Maria Beatriz Costa, Planeta Orgânico’s director moderated
this panel.
Maria Beatriz is promoting this idea, together with
Mr.Plöger, since the German Brazilian Economic Meeting in
Cologne, Germany, in 2008.
Planeta Orgânico has taken part in the Brazil-Germany
Agribusiness Group since 2006.
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Ingo
Plöger e Maria Beatriz Martins Costa |
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Egon
Krakhecke and Luís Carlos Guedes Pinto at the BioFach
America Latina/ExpoSustentat Opening Ceremoy 2008 |
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| Egon
Krakhecke, Secretary for Extraction and Sustainable Rural
Development at the Ministry for the Environment, also present at
the opening of the event, highlighted the importance of the
partnership between government and society to promote
socio-biodiversity. “For the products of these biomes to have
access to new markets, it is necessary for the forces of
government and society to work together. One cannot think that
this will be resolved by a single social agent, however
important it may be. The Federal Government is important, but it
will not manage on its own either. For that reason, it is
fundamental that the organizations that represent the
populations involved in extraction, the traditional communities
and family farmers should be well organized, and that they
should play the leading role in sustainability with regard to
the use of these biomes' resources" said Egon Krakhecke. |
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| During
the BioFach América Latina/ExpoSustentat 2008’ opening ceremony,
the former Minister of Agriculture, Luís Carlos Guedes Pinto,
currently vice-president for Agribusiness at Banco do Brasil,
pointed out Brazil's contribution to global sustainability.According
to Guedes, "Brazil is the region that most preserves primary
forests on the planet. The Brazilian energy matrix is renewable
in character; in it, the use of biofuel is the most significant.
Direct planting reduces water and soil losses by 60%". The
former minister considers that it is possible to triple
Brazilian farm production in the coming years, without the need
to put down trees. "We have technology and areas that have
already been incorporated into the production process. The world
increasingly cares about Brazilian production". |
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Herta
Krausmann, Claus Raettich and Joe Valle |
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Through an
invitation of Planeta Orgânico, the Secretary for Social
Inclusion, Mr.Joe Valle, representing the Braziian Ministry
of Science and Techonology , visited BioFach at Nuremberg,
in February 2009,
Mr. Valle delivered in hands to Mr. Claus Raettich, director
of the Board of Nuremberg Messe, a letter from the Brazilian
President Lula, suggesting that Brazil should be the country
of the year at BioFach 2014, the year in which the World Cup
will take place in Brazil (in July 2014).
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During
the 2008 BioFach América Latina/ExpoSustentat Conference, Dr.
Bent Egberg Mikkelsen (Aalborg University) did the presentation
"Learning and lifeskills through organic and healthy foods at
school - The Scandinavian experience", which was very inspiring
for the 2014 catering projects.
At BioFach in Nuremberg, February 2009, Dr.Bent Mikkelsen had a
brief meeting with Mr. Joe Valle when the issue “Organics and
Caterings” was discussed, as well a possible partnership between
Brazil and Denmak in this context. Also in Nuremberg Maria
Beatriz Costa(Planeta Orgânico) had a meeting with
Dr. Carola Strassner (A-Verdis) who gave important inputs about
the possibility of organic products in caterings during the
World Cup in Brazil in 2014. |
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Bent Egberg
Mikkelsen |
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Next
Step - São Paulo, SP - October 28-30, 2009 |
Save your place in BioFach
América Latina and ExpoSustentat 2009, where there will be a
panel
dedicated to “Organic and Catering” as well to the topic “Green
Brazil 2014”.
www.biofach-americalatina.com.br
www.exposustentat.com.br
Contacts in Brazil:
Alvaro Werneck <alvarow@planetaorganico.com.br>
Maria Beatriz Costa < bia@planetaorganico.com.br>
Phone: 55-21-2239-2395
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The organic sector in Brazil
is occupying new markets such as food chain restaurants, spas,
hotels and catering.
The supermarkets and specialized stores are
enlarging the organic products areas answering to the consumers’
demand for quality and safety.
Come and learn more about the largest
organic market in Latin America!
Visit the websites
www.biofach-americalatina.com.br
www.exposustentat.com.br |
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